Start a conversation

Kangaroo CabsMobility · Experience · Grow

One relationship.An entire digitalecosystem.

Kangaroo Cabs is one of Sri Lanka’s most trusted mobility brands. Our relationship has grown across customer experience, digital platforms, search, acquisition and analytics, connecting the pieces that shape how people discover, book and experience the brand.

Explore the story
The Kangaroo Cabs app on a phone, confirming a ride and tracking the driver
Client
Kangaroo Cabs
Industry
Mobility
Location
Sri Lanka
Engagement
Ongoing partnership
Services
Experience, Grow
Headline result
4x online bookings via digital channels

01The starting point

This was never justa website project.

Customers don’t experience Kangaroo as a website, an app, a Google ad or a booking system. They experience one brand.

Over time, our work has expanded across that experience, helping connect the moments before a booking, the booking itself and the digital experiences that support the relationship afterwards.

How do you make one brand feel connected everywhere people meet it?

One customer journey

  1. 01DiscoverSearch and paid media
  2. 02ExploreWebsite and services
  3. 03BookBooking experience
  4. 04RideCustomer experience
  5. 05ReturnApp and loyalty
  6. 06MeasureAnalytics and optimisation

02Customer experience

Make getting fromA to B easier.

For a mobility brand, the digital experience begins long before someone gets into a vehicle. Customers need to understand their options, trust the service, find what they need quickly and move naturally towards booking.

  • Clearer ride and service options
  • A shorter path to booking
  • One experience across web and mobile
A Kangaroo Cabs vehicle with a book-now QR code on the door

03Digital platforms

Different products.One connectedbrand experience.

Kangaroo’s digital products work as one family: the website, the mobile app for ride hailing and Kangaroo ZIP deliveries, and the driver app. Each plays its own role, and together they feel like one brand.

Our roleDesign and marketing across all three.

  • The Kangaroo Cabs website open on a laptopWebsiteWhere most journeys start, designed and marketed to turn searches into bookings.
  • The Kangaroo Cabs app home screen, with rides, Kangaroo ZIP, packages and airport transfersMobile appRide hailing and Kangaroo ZIP deliveries in one app, designed around quick, confident booking.
  • The driver app showing trips, hours and earnings for the dayDriver appDesigned around the day-to-day of the drivers who keep Kangaroo moving.
A Kangaroo ZIP courier with a delivery box, against the Colombo skyline

04Growth

A better experiencedoesn’t matter ifnobody finds it.

We help the right customers discover Kangaroo, convert through the digital experience and understand what’s working, so we can keep improving it.

  1. 01SearchBe there when the journey begins.
  2. 02AcquisitionTurn intent into bookings.
  3. 03ConversionCreate seamless booking journeys.
  4. 04MeasurementUnderstand what’s happening.
  5. 05OptimisationLearn, improve, repeat.

05The results

What changed?

A stronger digital presence. More bookings.

A better-connected customer experience.

  • 4xOnline bookingsMore customers booking through digital channels.
  • +120%Digital revenueStronger commercial performance from online bookings.
  • +65%Organic trafficMore customers finding Kangaroo through search.
  • +40%Conversion rateMore visitors turning into bookings.

06The relationship

Launch wasn’tthe finish line.

Our work with Kangaroo continues across experience, acquisition, search, analytics and new digital initiatives: identifying what needs to improve next and bringing the right capability to solve it.

An aerial view of a winding road through forest
  1. 01Website
  2. 02Booking
  3. 03Growth
  4. 04Ride hailing & Kangaroo ZIP
  5. 05Kangaroo Driver App
  6. 06Growth and Analytics

Client perspective

Interactik understands our business, not just our digital needs. They’ve been a true partner in our growth journey.

Kangaroo Cabs

07How we work together

Design and marketing,pulling in the samedirection.

Kangaroo doesn’t hand a brief to one agency and a budget to another. The same team shapes the experience and grows it.

  • 01One team, start to finishThe people designing the experience are the people marketing it, so intent doesn’t get lost in a handover.
  • 02Design informed by demandWhat people search for, click and abandon tells us what to design next.
  • 03We stay after launchEvery release is a starting point: measure what changed, improve it, repeat.