Before you redesign your website, answer these five questions.
A redesign is expensive and slow. Make sure it’s solving the right problem before the first wireframe.
Redesigns often start with a feeling: the site looks dated, the competition looks better, the CEO saw something they liked. Sometimes a redesign is exactly right. Often, the real problem sits somewhere else.
The five questions
- What are we trying to change, and how will we know?
- Who is the site really for, and what do they need to do?
- Where do people drop out today, and why?
- What would simpler look like?
- What will we keep improving after launch?
Answering these honestly might confirm the redesign. It might also point to a smaller, faster fix that delivers more.
