Why smaller senior teams often deliver bigger outcomes.
Fewer handovers, faster decisions and the people who shaped the thinking staying close to the work.
Large teams feel safe. But every extra layer adds a handover, and every handover loses a little of the original thinking.
Where the value leaks
The strategy is shaped by senior people in the pitch, then delivered by people who weren’t in the room. The result is work that’s technically correct and strategically diluted.
Keep the people who understand the problem close to the solution.
A small senior core, with specialists brought in when the work calls for them, keeps decisions fast and the thinking intact.
